Sprout Social is a comprehensive social media management platform designed to streamline and enhance social media operations for businesses and organizations. Here’s a detailed overview of what the product does and its key features:
What is Sprout Social?
Sprout Social is an all-in-one social media management suite that integrates various tools to manage social media scheduling, inbox, mentions, analytics, and more. It supports major social media platforms including Instagram business accounts, Twitter, Facebook pages, Pinterest, YouTube, and LinkedIn, as well as integrations with Google Business, Google Analytics, TripAdvisor, and Glassdoor.
Key Features
Social Management
- Publishing and Scheduling: Allows users to create, manage, and schedule content across multiple social media channels. The platform includes features like a social content calendar, suggested send times, and the ability to pre-configure specific times for publishing.
- Smart Inbox: Collects all customer messages and inquiries from multiple social channels into a unified inbox, enabling centralized management of social media content and conversations.
Engagement and Customer Care
- Social Engagement: Facilitates communication and participation with online communities through features like AI-generated canned responses, auto-tagging in the inbox, and CRM tools to track conversation history and contact information.
- Review Management: Monitors and engages with reviews from platforms like Google Business and TripAdvisor.
Analytics and Reporting
- Social Analytics: Provides detailed analytics on post performance, follower analysis, competitor analysis, and sentiment analysis. Users can generate custom reports, export data, and access advanced data filtering capabilities.
- Reporting Tools: Allows for the creation of comprehensive reports on individual profiles, competitor profiles, specific post types, Twitter keywords, and hashtags. Users can schedule PDF reports to be sent to stakeholders and share reports via direct links.
Social Listening
- AI-Powered Listening: This premium feature helps brands uncover trends and actionable insights from social media data. It includes spam filtration technology to reduce unnecessary noise and provides custom filtration options.
Content and Collaboration
- Content Library: Enables users to upload and publish brand content from a shared library. The platform also integrates with Feedly to help users find and share content.
- Approval Workflows: Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Automation and Integration
- Automation Features: Includes a proprietary bot builder for chat management, automated link tracking, and AI-powered workflows designed to save time and provide better access to actionable data.
- Integrations: Integrates with various tools such as Salesforce Service Cloud, Google Analytics, and Tableau to break down internal silos and deliver critical insights.
Additional Features
- Alerts and Notifications: Self-monitors important metrics and sends notifications to users via in-app alerts, email, or text messages.
- Team Collaboration: Supports multiple team members with features like custom views, tagging, and users and permissions settings to enhance internal organization and collaboration.
Pricing and Plans
Sprout Social offers four pricing plans:
- Standard: $249/month, includes 5 social profiles and basic features.
- Professional: $399/month, includes unlimited social profiles and additional features like competitive reporting and social commerce integrations.
- Advanced: $499/month, adds features such as digital and content libraries, chatbots, and automated link tracking.
- Enterprise: Custom pricing with additional features like 24/5 prioritized customer support and consulting services.
In summary, Sprout Social is a robust platform that simplifies social media management by offering a wide range of features tailored to publishing, engagement, analytics, social listening, and customer care, making it an invaluable tool for businesses aiming to optimize their social media presence.