Product Overview of Tracxn
Tracxn is a leading market research and data intelligence platform founded in 2013 by former venture capitalists. The platform is designed to track and analyze a vast array of companies and market trends globally, making it an indispensable tool for various stakeholders including venture capitalists, private equity firms, M&A and innovation teams of Fortune 500 companies, investment banks, governments, accelerators, incubators, and universities.
Key Features and Functionality
Global Coverage and Data Scope
Tracxn tracks over 3 million private companies and entities worldwide, utilizing more than 2,700 categorized feeds across industries, sectors, sub-sectors, geographies, affiliations, and global networks. This extensive coverage includes emerging technology sectors such as IoT, AI, VR, blockchain, D2C, Web 3.0, and e-mobility.
Data Intelligence and Analytics
The platform leverages a powerful combination of advanced web scraping algorithms, machine learning models, and natural language processing to gather and process vast amounts of data. This technology is complemented by a large in-house team of sector experts who ensure the data is accurately contextualized and verified through a two-layer verification system, consisting of automated quality checks and manual verification.
Comprehensive Company Profiles
Tracxn provides detailed company profiles that include funding histories, cap tables, financial statements, key people, and competitor analysis. The platform also offers granular information at both company and legal entity levels, making it a valuable resource for deal sourcing, M&A targeting, and due diligence.
Customizable Dashboards and Real-Time Alerts
Users can create tailored workflows with advanced filters and real-time alerts, enabling them to track specific companies, sectors, or trends efficiently. This feature enhances the ability to identify emerging opportunities and stay updated on market changes.
Proprietary Tools and Reports
Tracxn offers several proprietary tools, including:
- Soonicorn Club: A database of high-potential startups.
- Deal Diligence CRM: A specialized CRM tool for managing deal diligence processes.
- DD Pack and Instant Competitors: Tools for in-depth competitor analysis.
- Sourcing and Tracking Boards: Customizable boards for tracking companies based on specific mandates.
- Sector and Geo Tracking Newsletters: Regular newsletters providing insights into specific sectors and geographies.
Enterprise-Grade Support
The platform provides robust support through live chat, WhatsApp, and other channels, ensuring users can access help on-the-go. Additionally, Tracxn offers browser extensions for Chrome and Firefox to enhance user convenience.
Market Maps and Competitive Analysis
Tracxn’s market maps offer competitive analysis, helping users identify both established players and potential disruptors in any sector. The platform’s deal flow tracking keeps users updated on funding rounds and changes in the competitive landscape.
User Benefits
Tracxn’s data intelligence platform is designed to make private market investing more efficient and data-driven. Key benefits include:
- Daily Deal Sourcing: Identifying potential investment opportunities.
- M&A Targeting: Finding suitable targets for mergers and acquisitions.
- Deal Diligence: Conducting thorough due diligence with detailed company profiles.
- Market Analysis: Tracking emerging themes and trends across industries and markets.
Overall, Tracxn’s unique blend of technology and human expertise makes it a leading market intelligence platform, providing critical insights that enable users to make confident, data-driven decisions.