Product Overview of Tubular Labs
Tubular Labs is a leading provider of global social video intelligence and measurement, offering a comprehensive suite of tools designed to help brands, agencies, and media companies navigate and leverage the vast landscape of social video content.
What Tubular Labs Does
Tubular Labs provides a unified view of the content, interests, and behaviors of audiences across multiple social video platforms, including YouTube, Instagram, Facebook, Twitch, Twitter, and more. The platform is built to analyze and interpret the massive volume of social video data, enabling users to make informed decisions about content strategy, audience engagement, and marketing efforts.
Key Features and Functionality
Data Scale and Indexing
Tubular Labs indexes an enormous amount of data, processing 9 million videos per day and maintaining a database of over 28 million influencers and 11 billion videos. This extensive dataset allows for deep insights that would be impossible for human teams to achieve on their own.
Audience Insights
The platform features advanced audience metrics through its “Audience Ratings” module, which uses machine learning algorithms to analyze audience behavior. This includes metrics such as unique views, “quality” views (views lasting at least 30 seconds), and total minutes watched. These insights are crucial for understanding audience engagement and for competitive research.
Consumer Insights
Tubular Consumer Insights is a groundbreaking feature that links social video viewership with e-commerce behaviors. By integrating data from Amazon and other sources, the platform provides intelligence on how audiences shop for specific brands and products, correlating their viewing habits with purchasing behaviors. This helps brands identify the most effective content partners and optimize their ad spend.
ContentGraph™
Tubular Labs’ ContentGraph™ technology enhances content categorization across 1,500 different video categories, topics, and genres, and over one million granular topics that are refreshed monthly. This allows marketers to identify and understand audiences with greater precision, staying abreast of the constantly shifting social video landscape.
Performance Insights and Compare Mode
The platform offers tools like Performance Insights and Compare Mode, which provide instant video content strategy insights. These tools help video practitioners make informed decisions quickly and confidently, from determining the optimal length of videos to identifying the most effective content strategies.
Cross-Platform Analysis
Tubular Labs provides a unified view across multiple social video platforms, enabling users to analyze and compare performance within different categories and platforms. This comprehensive view helps in developing targeted content strategies and improving ad targeting based on audience shopping behaviors.
Benefits for Users
- Enhanced Content Strategy: Tubular Labs helps brands and agencies develop more effective content strategies by providing insights into what works best across different platforms and audiences.
- Audience Understanding: The platform offers detailed audience metrics and consumer insights, allowing users to understand their audiences better and tailor their content accordingly.
- Optimized Marketing: By linking social video viewership to e-commerce behaviors, Tubular Labs enables brands to optimize their marketing efforts and ad spend, increasing the likelihood of conversions.
- Competitive Research: The extensive data and analytics tools facilitate competitive research, helping users to benchmark their performance against industry standards and competitors.
In summary, Tubular Labs is an indispensable tool for any entity involved in social video, providing unparalleled insights and analytics that drive business growth and informed decision-making.