Unmetric Overview
Unmetric, now an integral part of the Brandwatch suite, is a robust social media analytics platform designed to help brands optimize their social media strategies through comprehensive data analysis and competitor benchmarking.
What Unmetric Does
Unmetric enables businesses to gather, analyze, and act on social media data to improve their marketing efforts. The platform is tailored for data analysts, campaign strategists, brand managers, and content creators, providing them with the tools to assess and enhance their social media performance. It allows users to monitor their own campaigns as well as those of their competitors in real-time, offering valuable insights to create more engaging and effective content.
Key Features and Functionality
Social Media Analytics
Unmetric offers advanced social media analytics, allowing users to track and analyze their social media performance across multiple platforms, including Facebook, Twitter, Instagram, and YouTube.
Competitor Benchmarking
The platform allows for competitor benchmarking, enabling users to compare their social media performance against that of their competitors. This includes aggregated channel-level metrics and post-level metrics, which can be accessed through the Brand Insights and Content Analysis dashboards.
Content Performance Analysis
Unmetric provides detailed content performance analysis, helping users understand which types of content are performing well and why. This includes metrics such as engagement rates, reach, and impressions.
Campaign Analysis
Users can monitor the success or failure of their social media campaigns in real-time, tracking statistics such as video views and hashtag performance. This helps in identifying which campaigns are most effective on different social networks.
Image Analytics
Unmetric includes advanced image analytics capabilities, enabling users to identify the most engaging objects and colors in images posted on social media. This feature helps in driving creative briefs, ensuring visual content is data-driven, and differentiating visuals in crowded media spaces.
Sentiment Analysis and Engagement Metrics
The platform offers sentiment analysis to gauge the emotional tone of social media conversations about a brand, along with engagement metrics to measure user interaction with the brand’s content.
Automated Reporting and Custom Dashboards
Unmetric provides automated reporting and customizable dashboards, allowing users to create tailored reports and visualize data in a way that suits their needs. All data can be exported as CSV files or printed in PDF format.
Influencer Identification and Audience Insights
The platform helps in identifying influencers and provides audience insights, which are crucial for crafting targeted and engaging content.
Multi-Platform Integration and Real-Time Alerts
Unmetric integrates with multiple social media platforms and offers real-time alerts, ensuring users stay updated on their social media performance and any changes in their competitors’ strategies.
AI-Powered Insights
As part of the Brandwatch suite, Unmetric now includes AI-powered content insights, such as those provided by Iris (OpenAI), which enhance the analysis of posts and comments.
Cross-Network Analysis
The platform, now integrated as Benchmark within Brandwatch, supports cross-network analysis, allowing users to compare performance across different social media channels and networks.
Conclusion
In summary, Unmetric is a powerful tool for social media management and analytics, offering a wide range of features that help businesses optimize their social media strategies, benchmark against competitors, and create more engaging content.