Product Overview of Viddler
Viddler is a comprehensive video hosting and management platform designed to cater to the needs of enterprises, small businesses, and content providers. Here’s a detailed look at what Viddler does and its key features:
What Viddler Does
Viddler simplifies the process of hosting, managing, and monetizing video content. It provides a robust infrastructure for video delivery, ensuring high-quality playback across various devices. The platform translates videos into the necessary formats, making them accessible on any device, and offers an embed code, dashboard, and analytics to manage and track video performance.
Key Features
1. Video Hosting and Delivery
- Viddler uses premium Content Delivery Networks (CDNs) for high-volume global video delivery, ensuring optimal performance and reach.
2. Customization and Branding
- Users can customize video players and skins to match their brand. The platform also supports custom-branded video embeds and widgets.
3. Interactive Engagement Tools
- Viddler offers interactive audience engagement tools, including timeline commenting and tagging. Users can record video directly from a webcam and insert markers and written comments at different points on the video timeline.
4. Ad Integration and Monetization
- The platform integrates with various ad networks, allowing for interactive, overlay, mid, pre, and post-roll ads. Users can sell views and add ads to their content, generating revenue through multiple ad platforms.
5. Analytics and Tracking
- Viddler provides engagement analytics to track video performance, including plays, audience metrics, and popular content trends.
6. Subscription and Sales Features
- Users can sell subscription access to their videos and utilize a video store product for selling video content. The platform supports transaction-based fees for these features.
7. Social Media and Third-Party Integrations
- Viddler integrates with social media platforms and offers open APIs and tools for developing custom third-party video experiences or applications.
8. Security and Access Control
- The platform allows users to determine video access, restrict access to videos, and manage sub-accounts, ensuring secure and controlled video distribution.
9. Batch Uploads and Encoding
- Viddler supports batch video uploads and uses advanced encoding processes, including FFmpeg, MEncoder, and x264lib, to handle video transcoding efficiently. Videos are encoded in priority order, ensuring timely delivery of live uploads and batch jobs.
10. Scalable Architecture
- The platform is built on a scalable architecture using technologies like Amazon S3, Amazon EC2, and Hadoop HDFS for distributed video storage. It also employs load balancers, monitoring tools, and configuration management systems to ensure high availability and redundancy.
Benefits
- Custom Branding: Create a custom-branded online store and video players that align with your brand identity.
- Revenue Generation: Monetize your videos through ad integrations, subscription models, and video sales.
- Interactive Engagement: Enhance audience engagement with timeline commenting, tagging, and other interactive tools.
- Scalable Delivery: Ensure high-quality video delivery globally using premium CDNs.
- Comprehensive Analytics: Track video performance and audience metrics to optimize your content strategy.
Overall, Viddler is a powerful platform that combines robust video hosting, advanced customization options, and comprehensive monetization tools, making it an ideal solution for businesses and content providers looking to manage and leverage their video content effectively.