Product Overview: Ascend by Wix
Ascend by Wix is a comprehensive suite of integrated marketing, customer relationship management (CRM), and business automation tools designed to help entrepreneurs, solopreneurs, and small business owners manage, promote, and grow their businesses directly from the Wix web development platform.
What Ascend by Wix Does
Ascend by Wix is tailored to simplify and enhance various aspects of business operations. It allows users to start, manage, and promote their businesses by providing a range of tools that facilitate customer interactions, marketing campaigns, and workflow automation. This suite is designed to be user-friendly, even for those with limited technical expertise, making it an ideal solution for businesses of all sizes.
Key Features and Functionality
Customer Management and CRM
- Ascend includes a robust CRM system that enables businesses to store and organize customer information, track customer interactions, and automate marketing campaigns. This feature provides a clear overview of each customer’s contact information, purchase history, and communication history, allowing for personalized marketing efforts.
Communication Tools
- The platform features a chat-centric interface powered by Wix Artificial Design Intelligence (ADI), which includes a built-in chatbot. This chatbot can automate customer interactions, providing 24/7 support by responding to common customer inquiries such as product questions or order status updates.
Marketing Tools
- Ascend offers a variety of marketing tools, including email marketing, social media content creation, and SEO tools. Users can run professional marketing campaigns, capture leads, and convert traffic into sales. The platform also supports automation of marketing campaigns and workflows through triggers and actions.
Forms and Lead Capture
- The Ascend by Wix Forms feature allows businesses to create custom forms to collect customer information, gather feedback, process payments, and more. Users can choose from various templates and pre-built forms such as contact forms, event registration forms, and survey forms.
Automation and Workflows
- Wix Automation is a powerful feature that helps automate repetitive tasks and workflows. Businesses can set up automated sequences for tasks like sending emails and SMS messages, updating customer information, and managing abandoned cart emails. Additionally, the platform allows for the creation and automation of complex workflows across various business processes.
Analytics and Reporting
- Ascend provides website analytics and reporting tools, enabling businesses to track their online performance and make data-driven decisions.
E-commerce Tools
- For e-commerce businesses, Ascend includes features such as product catalogs, inventory management, and settings for shipping and taxes, making it an excellent choice for online stores.
Invoices and Quotes
- The platform allows businesses to create and send professional-looking price quotes and invoices to customers, including branding, pricing information, and payment details.
Tasks and Reminders
- Ascend includes a project management tool called Tasks and Reminders, which helps businesses manage their to-do lists, assign tasks to team members (in advanced plans), set deadlines, and receive reminders when tasks are due.
Pricing and Integration
Ascend by Wix is available as an additional subscription for Wix customers, with tiered pricing plans designed to fit the growth of small businesses. Although Ascend is no longer offered as a standalone product, its features have been integrated into Wix’s premium plans, providing a streamlined experience that combines website creation with essential business growth tools.
In summary, Ascend by Wix is a versatile and comprehensive suite that empowers businesses to manage customer relationships, automate marketing and workflows, and enhance their overall online presence, all within the intuitive Wix platform.