Product Overview of Ascent360
Ascent360 is a comprehensive Customer Data Platform (CDP) designed to help business-to-consumer (B2C) companies, particularly those in the mid-market segment, to enhance their customer engagement and drive business growth. Here’s a detailed look at what Ascent360 does and its key features:
What Ascent360 Does
Ascent360 consolidates disparate customer data into a single, unified source of truth. This SaaS solution integrates with various data systems, including point of sale (POS), e-commerce, lodging, and booking systems, to provide a complete view of customer behavior and preferences. By centralizing and analyzing this data, Ascent360 enables businesses to develop targeted and personalized marketing strategies that foster authentic relationships with their customers.
Key Features and Functionality
Data Unification and Hygiene
Ascent360 automatically scrubs customer records to remove duplicates and clean contact details using the National Change of Address (NCOA) dataset. This ensures a clean and unified view of the customer database, enhancing data accuracy and reliability.
Audience Segmentation
The platform offers robust audience segmentation capabilities, allowing businesses to create custom segments based on customer preferences, purchase history, demographics, product value, and other relevant data points. This enables marketers to target specific segments with tailored messages.
Data Enrichment and Compliance
Ascent360 provides data enrichment features to enhance customer profiles and ensures compliance with data regulations, helping businesses maintain data integrity and adhere to legal standards.
Marketing Automation
The platform includes a library of proven, automated marketing campaign templates that allow businesses to send personalized emails, social media messages, text messages, and ads across various channels. These campaigns can be easily customized and scaled to engage customers effectively.
Custom Reporting and Analytics
Ascent360 offers out-of-the-box reporting tools that help businesses measure the success of their marketing campaigns. Marketers can track revenue generated from campaigns, compare metrics over time, and optimize their marketing spend based on data-driven insights.
User Interface and Dashboard
The platform features a new, intuitive user interface and a comprehensive dashboard that provides a clear overview of key metrics, such as the number of contacts, database growth, and revenue generated. The UI highlights missing information and suggests ways to improve data completeness.
Integration Capabilities
Ascent360 seamlessly integrates with hundreds of POS, e-commerce, lodging, and other systems, ensuring a holistic view of customer interactions and purchase behavior.
Additional Benefits
- Personalized Communications: Marketers can design and send personalized messages using customizable templates and an image library, enhancing customer engagement and satisfaction.
- Revenue Tracking: The platform allows businesses to see how much revenue the Ascent360 platform has driven and compare these metrics over time, providing clear ROI visibility.
- Client Success Support: Ascent360 offers ongoing data analysis and strategic marketing guidance to ensure immediate and long-term returns on investment for its clients.
In summary, Ascent360 is a powerful CDP that simplifies and humanizes customer data, enabling businesses to build authentic relationships with their customers, drive sales, and measure the success of their marketing efforts effectively.