Overview of Certona
Certona is a leading personalization software designed to transform eCommerce experiences by delivering highly tailored and individualized recommendations to customers. Here’s a detailed look at what the product does and its key features.
What Certona Does
Certona is an omnichannel personalization solution that enhances customer engagement and boosts sales through advanced AI-driven insights. It creates unique and profitable shopping experiences by adapting the website, mobile, email, and other touchpoints to the interests and behaviors of individual visitors. This is achieved through a sophisticated blend of continuous profiling and real-time targeting, which develops customer insights that fuel intelligent predictions and increasingly individualized experiences.
Key Features and Functionality
Personalization
- Certona offers 1:1 personalization technology that combines visitor profiling with dynamic merchandising to highlight products that align with a visitor’s interests.
Product Recommendations
- The platform provides predictive product recommendations based on a customer’s search terms, buyer intent, and real-time session behavior. This includes features like auto discovery, which adapts category and product listing pages to show products based on a visitor’s profile.
Predictive Search and Navigation
- Certona features a predictive visual search engine that populates recommended products based on search terms and buyer intent. Additionally, it offers visual navigation, showing relevant product images in menu drop-downs to enhance the shopping experience.
Behavioral Targeting and Customer Segmentation
- The platform uses behavioral data to target customers with personalized content, offers, and recommendations. It also enables customer segmentation to deliver tailored experiences to different audience groups.
Dynamic Content and Email Personalization
- Certona allows for the creation of dynamic content, including predictive landing pages that adjust based on visitor interests. It also offers personalized email marketing, including transactional emails, promotional emails, and abandoned cart emails.
Cross-Channel Personalization
- The platform is designed to deliver individualized content across multiple channels, including website, mobile, email, and even in-store and call center interactions. This ensures a consistent and personalized experience regardless of the touchpoint.
Real-Time Data Processing and Predictive Analytics
- Certona processes behavioral data in real-time to deliver in-the-moment personalized shopping experiences. It leverages predictive analytics to predict customer behavior and preferences within a few clicks.
A/B Testing and Optimization
- The platform includes A/B testing capabilities to test and measure different personalization strategies. It also offers multivariate smart testing and automated optimization to continuously improve performance.
Integration and Scalability
- Certona integrates seamlessly with various eCommerce platforms and offers robust, secure enterprise-grade APIs. It is known for its scalability and integration capabilities, making it suitable for businesses with large product catalogs and complex eCommerce operations.
Additional Benefits
- Omnichannel Support: Certona provides personalized experiences across all customer touchpoints, including mobile, email, and in-store interactions.
- Advanced Reporting and Insights: The platform offers actionable insights through advanced reporting, helping businesses target assets better and manage content more effectively.
- Managed Solution: Certona is known for its excellent account management, making it a hands-off, managed solution for businesses that prefer less direct involvement in the personalization process.
Overall, Certona is a powerful tool for eCommerce businesses looking to enhance customer engagement, increase conversions, and provide a highly personalized shopping experience across all channels.