Chartbeat is a comprehensive content analytics platform designed specifically for digital publishers, newsrooms, and media outlets. Here’s an overview of what the product does and its key features:
What Chartbeat Does
Chartbeat helps digital publishers track and analyze audience engagement in real-time, enabling them to optimize their content strategies, improve user experience, and enhance audience retention. The platform combines real-time and historical analytics to provide a detailed look into how readers interact with content across various platforms, including desktop, social media, and mobile devices.Key Features and Functionality
Real-Time Analytics
Chartbeat offers real-time dashboards that allow publishers to monitor audience engagement as it happens. This includes tracking metrics such as page views, engaged minutes, and scroll depth, providing immediate insights into content performance.Historical Data Analysis
In addition to real-time data, Chartbeat provides historical dashboards that offer insights into content performance over time. This feature helps in identifying trends, comparing different time frames, and making long-term strategic decisions.Content Performance Dashboard
The platform includes a content performance dashboard that highlights top-performing content, monitors engagement trends, and shows how far visitors scroll. This helps publishers adjust content visibility and user experience efficiently.Headline and Image Testing
Chartbeat features tools for headline and image testing, allowing publishers to run live experiments to determine which headlines and images capture the most reader attention. Tests automatically conclude when a winning variant is determined with 95% confidence.Audience Segmentation and Engagement Metrics
The platform offers robust audience segmentation and engagement metrics, including heatmaps, social media tracking, and geolocation data. These tools help in understanding reader behavior and preferences.Video Analytics
Chartbeat provides video analytics, tracking metrics like play rates, starts, and drop-off points. This helps publishers understand what resonates with their audience and optimize video placement to maximize viewer retention.Advanced Reporting and Alerts
The platform generates automated reports, including email insights that highlight site, section, and author data. Custom alerts are also available to keep teams informed about key metrics and trends.Integration and Add-Ons
Chartbeat integrates with various popular business applications and offers several add-ons, such as:- Native App Integration: Pulls app traffic into the real-time dashboard.
- Video Dashboard: Provides real-time insights into video content performance.
- Datastream: Direct access to visitor interaction data, which can be transferred to a data warehouse.
- Single Sign-On (SSO): Enhances security by delegating user authentication to external user directories.
- Conversion: Helps identify the link between content and conversion events like subscriptions and newsletter signups.
- Recommendation Engine: Uses AI to recommend content tailored to reader behaviors.