Product Overview: Fresh Relevance
Fresh Relevance is a comprehensive personalization platform designed to help commerce-driven businesses deliver tailored, revenue-boosting experiences across multiple channels, including websites, apps, emails, SMS, paid social media, and ads.
Key Functionality
- Data Collection and Unification: Fresh Relevance captures data seamlessly from all digital and offline touchpoints, unifying it to create rich customer profiles. This data includes behavioral, demographic, geographic, and transactional information, as well as seasonal and event-based criteria.
- Personalization: The platform enables businesses to deliver highly personalized content based on the detailed customer profiles. This personalization can be applied to emails, web content, and other marketing channels. For example, businesses can create personalized emails and web content using “SmartBlocks,” which are chunks of real-time content displayed in predefined slots on websites or emails.
- Triggered Messages: Fresh Relevance allows for the creation of automated, triggered messages such as cart abandonment emails, browse abandonment messages, and notifications about products that are back in stock or have reduced in price. These messages can be sent across multiple channels, including email and SMS, to reduce cart abandonment and drive eCommerce revenue.
- Cross-Channel Integration: The platform integrates easily with existing tech stacks, including messaging providers, offline shopping data, and other marketing tools like Braze. This integration enables businesses to send personalized content through various channels without needing extensive IT support.
- Testing and Optimization: Fresh Relevance provides tools for testing and optimizing personalized elements on websites and emails. Businesses can launch and refine their campaigns quickly, with ongoing support from Fresh Relevance’s dedicated customer team to ensure continuous optimization and success.
- Actionable Analytics: The platform imports actionable analytics into messaging platforms, providing insights that help in making data-driven marketing decisions. This includes tracking the effectiveness of different personalization strategies and adjusting them accordingly.
- Trustpilot Integration: Fresh Relevance also integrates with Trustpilot, allowing businesses to automatically pull live product and service reviews into personalized emails and web pages. This helps build consumer trust and accelerate conversions by showcasing product ratings and detailed reviews.
Technical Aspects
- Underlying Technology: Fresh Relevance uses JavaScript to capture data from website pages, extracting information from existing JavaScript variables or page markup. The data is transmitted in real-time using websockets or a hidden iframe for browsers that do not support websockets.
- System Requirements: To use Fresh Relevance, businesses need an internet connection with a minimum speed of 10 Mbps, a recent version of Chrome or Firefox, and if using FTP transfer, an FTP server capable of handling SFTP or FTPes with username and password authentication.
Benefits
- Ease of Use: Fresh Relevance is designed to be user-friendly, allowing businesses to implement, test, and improve personalized campaigns without relying on their internal IT and development teams.
- Flexibility: The platform offers flexible and modular feature pricing, allowing businesses to choose the features that best fit their needs and budget.
- Scalability: With over 350 businesses worldwide using Fresh Relevance, including notable brands like Rip Curl, Space NK, Hoseasons, and Wowcher, the platform is proven to support businesses of various sizes and growth stages.
In summary, Fresh Relevance is a powerful personalization platform that helps businesses create customized, cross-channel experiences to boost conversions and enhance customer engagement, all while being easy to integrate and use.