Freshmarketer is a comprehensive marketing automation platform designed to streamline and enhance marketing efforts for businesses of all sizes. Here’s a detailed overview of what the product does and its key features:
What Freshmarketer Does
Freshmarketer is part of the Freshworks suite of products and is aimed at helping organizations manage customer engagement, track conversions, and make data-driven decisions. It integrates various marketing tools to optimize performance, ensuring that businesses can efficiently engage with their customers across multiple channels.Key Features and Functionality
Marketing Automation
Freshmarketer allows users to create automated email campaigns, known as “Journeys,” using a drag-and-drop interface. These journeys can be triggered by various events, including the submission of landing page forms, enabling seamless automation of marketing processes.Email and Multichannel Campaigns
The platform supports email, SMS, WhatsApp, and social media campaigns. Users can engage with buyers across these channels, personalize campaigns based on buyer interests and behavior, and automate social media posts to drive engagement.Landing Page Builder
Freshmarketer includes a drag-and-drop landing page builder that allows users to create and customize landing pages without needing coding expertise. These landing pages can be published on a web hosting service of the user’s choice and linked to the rest of the automation suite.Contact and List Management
The platform offers robust contact and list management features, including the ability to import contacts from CSV files, manage marketing lists, and perform basic and advanced segmentation. Users can also use predictive contact scoring to better understand their customer base.Analytics and Reporting
Freshmarketer provides advanced analytics, including heatmaps to visualize user interaction on websites, funnel analysis to track user behavior and identify drop-off points, and custom reports and dashboards. These tools help in optimizing content and improving conversion rates.A/B Testing
The platform includes A/B testing capabilities, allowing marketers to perform controlled experiments on web pages to determine which version performs better. This feature is accessible through a user-friendly drag-and-drop editor.Personalization
Freshmarketer enables personalized marketing campaigns by allowing users to create custom segments, use behavioral segmentation, and implement AI-powered campaign generation. Features like Freddy AI for send time optimization and personalized product recommendations further enhance the personalization capabilities.Forms and Web Tracking
The platform offers a form editor with over 50 different field types to create lead-generation forms. It also includes web tracking and forms to capture user data and convert visitors into leads.Integration and Compliance
Freshmarketer integrates with various marketplace apps, including Shopify, and supports compliance and deliverability features to ensure high email deliverability and maintain a good IP reputation. Additional features like custom roles and permissions, and conversational marketing and support, are also available.Pricing Plans
Freshmarketer offers four pricing plans:- Free Plan: Ideal for startups, it includes 100 marketing contacts, basic features like email marketing campaigns, and contact management.
- Growth Plan: Suitable for enterprises needing precise measurement and analysis, it includes 2000 marketing contacts and features like custom fields and predictive contact scoring.
- Pro Plan: Extends the Growth plan with additional features such as behavioral segmentation, email personalization, and integration with WhatsApp or Apple Business Chat.
- Enterprise Plan: Designed for emerging and established businesses, it includes all features from the Pro plan plus advanced capabilities like multichannel engagement, AI-powered campaign generation, and custom reports.