Miva Merchant is a comprehensive and feature-rich ecommerce platform designed to help businesses manage and optimize their online stores efficiently. Here’s a detailed overview of what the platform does and its key features:
What Miva Merchant Does
Miva Merchant is a SaaS ecommerce platform that enables businesses to create, manage, and optimize their online stores. It is tailored to support both Business-to-Business (B2B) and Direct-to-Consumer (DTC) sales, allowing companies to offer a unified and optimized purchasing experience to all their customers without the need for multiple platforms.
Key Features and Functionality
Product Management
Miva Merchant boasts powerful product management capabilities, allowing users to easily add, edit, and organize their products. It supports the creation of product variations through attributes such as size and color, and automatically generates all possible combinations of these attributes as variants. This feature simplifies inventory management and ensures that all product variations are accurately tracked and displayed.
Inventory Management
The platform offers robust inventory management tools, enabling businesses to track stock levels, set up backorders, and manage multiple warehouses. It also includes features to notify users when items are out of stock and allows for the display of customized messages to customers regarding product availability.
Order Processing and Shipping
Miva Merchant provides advanced order processing and shipping options. Users can set up custom shipping rules, offer multiple shipping methods, and integrate with popular shipping carriers. This ensures accurate shipping quotes and streamlines the order fulfillment process.
SEO Optimization
The platform includes built-in SEO optimization features, making it easier for online stores to be search engine friendly. Users can optimize product pages, meta tags, and URLs to improve their store’s visibility in search engine results.
Customer and Order Management
Miva Merchant offers advanced customer and order management systems. It allows for batch order processing, generation of batch reports, and secure payment processing through encryption of sensitive payment details. The platform also supports email notifications for order confirmations and can be integrated with third-party services for drop-shipping.
Marketing and Sales Tools
The platform includes tools for creating sales, setting up coupons, and managing marketing campaigns. Users can dynamically manage options and records, and export data in formats like CSV for integration with email marketing services.
Integration and Automation
Miva Merchant supports seamless integration with various business systems, including ERP, OMS, and WMS systems, ensuring synchronized data across all operations. It also automates complex tax calculations and optimizes stock levels to reduce manual errors.
Security and Payment Management
The platform securely manages payments with trusted solutions that offer fraud prevention, installment options, and more. It ensures that customer payment information is protected through encryption and pass-phrases.
Design and Content Management
Miva Merchant provides no-code editing tools for adjusting site design, features, and content, allowing users to make updates quickly without needing technical expertise. The platform also offers complete store design control with features like Store Morph Technology™.
In summary, Miva Merchant is a powerful ecommerce solution that offers a wide range of features to help businesses manage their online stores efficiently, from product and inventory management to advanced order processing, SEO optimization, and secure payment handling. Its flexibility and integration capabilities make it an ideal choice for businesses of all sizes.
