Product Overview of OnCrawl
OnCrawl is a comprehensive technical SEO platform designed to help businesses and individuals optimize their website’s performance, improve search engine rankings, and drive more organic traffic. Here’s a detailed look at what OnCrawl does and its key features.
What OnCrawl Does
OnCrawl is a web-based software that focuses on technical SEO solutions, aiming to provide users with deep insights into their website’s performance. It helps identify and address critical issues such as HTML errors, problems with linking structures, and content-related problems that can negatively impact Google rankings.
Key Features and Functionality
SEO Crawler
The core feature of OnCrawl is its SEO Crawler, which monitors and analyzes website pages and content. This crawler can be customized to set specific crawl parameters, such as the number of URLs to crawl, crawl speed, and the ability to override robots.txt files, crawl subdomains, and manage cookies and HTTP headers.
Crawl Configuration Options
- Start URL: Allows users to specify the starting URL for the crawl, enabling targeted crawling of specific sections of the website.
- Max Crawl Speed: Controls the speed of the crawl, ensuring it does not overload the server.
- URL With Parameters: Handles URL parameters for tasks like searching, filtering, and grouping data.
- Virtual Robots.txt: Enables crawling of pages disallowed by the actual robots.txt file, after verifying website ownership.
- HTTP Authentication: Allows crawling of pre-production or logged-in versions of the website.
Log Analyzer
OnCrawl includes a log analyzer that provides detailed insights into how search engine bots interact with the website. This feature helps in tracking bot activity, such as Google Image bot visits, and identifying patterns in crawl behavior that could indicate upcoming issues.
SEO Impact Report
This feature integrates data from various sources like Google Analytics, Googlebot Hit Log Information, AT Internet Analytics, and Adobe Analytics to provide a comprehensive SEO impact report. This report helps users understand the impact of their SEO efforts and make data-driven decisions.
Data Explorer and Visualization
OnCrawl’s Data Explorer offers detailed information about crawled pages, including title tags, status codes, meta robots, and more. The platform also includes visual overlays to highlight unique and repeated content blocks on web pages, aiding in editorial strategy analysis.
Reporting and Alerts
Users can access a summary tab that accumulates important crawl data, including the number of pages crawled, indexed or no-indexed pages, and errors. OnCrawl also sends email alerts with an overview of the results once the crawl and analysis are complete.
Additional Tools
OnCrawl features tools like InRank and FreshRank to help users better understand their website’s performance and ranking. These tools assist in spotting issues and providing insights to fix them.
Pricing
OnCrawl is available in various packages to suit different needs:
- Explorer Package: Starting at $69/month, suitable for limited budgets and in-house SEO, allowing 100,000 URLs to crawl per month.
- Business Package: Starting at $249/month, offering more features, including 500,000 URLs to crawl per month and support for multiple projects.
In summary, OnCrawl is a powerful tool for technical SEO audits, offering a robust set of features to monitor, analyze, and optimize website performance. Its customizable crawler, log analyzer, and comprehensive reporting capabilities make it an essential tool for anyone looking to improve their website’s search engine rankings and organic traffic.