Product Overview of Piwik PRO
Piwik PRO is a comprehensive web and mobile analytics solution designed to provide accurate data and valuable insights into user behavior, while ensuring stringent privacy and security standards. Here’s a detailed look at what Piwik PRO does and its key features.
What Piwik PRO Does
Piwik PRO is an analytics platform that helps businesses, particularly in sectors such as finance, healthcare, education, government, and e-commerce, to track and analyze user interactions on their websites and mobile applications. It offers a robust set of tools to collect, manage, and analyze data, ensuring compliance with major privacy regulations like GDPR, CCPA, and HIPAA.
Key Features and Functionality
Analytics and Reporting
- Piwik PRO provides standard audience, acquisition, and behavior reports, as well as the ability to create custom reports and dashboards using over 100 dimensions, metrics, and filters.
- It includes advanced reporting capabilities such as funnel reports, user flow reports, and multi-channel attribution modeling.
Data Management and Ownership
- Users have 100% control over the collected data, with no monetization or reuse by Piwik PRO. The platform ensures data ownership and high-level security features.
- It offers data anonymization options to respect visitors’ privacy preferences while still providing valuable insights.
Compliance and Consent Management
- Piwik PRO includes a built-in Consent Manager to create and implement consent requests, ensuring that tracking tags only fire with visitor consent. It also facilitates user data requests such as deletion, change, or transfer.
- The platform is compliant with GDPR, CCPA, and offers a free 6-month trial of HIPAA-compliant analytics.
Tag and Consent Management
- A built-in Tag Manager allows for efficient management of tracking tags, ensuring they align with consent settings.
Performance and User Experience
- Piwik PRO helps optimize product strategy by tracking performance indicators, identifying errors and pain points, and streamlining user flow. It also integrates with BI tools for enhanced data visualization.
Integrations and Hosting
- The platform supports integrations with Google Ads, Google Search Console, and many other services. It offers safe EU cloud hosting and optional on-premises hosting with dedicated database and hardware options.
Customization and Collaboration
- Users can assign different permission levels to roles and user groups, and implement Single Sign-On (SSO) standards for simplified authentication and authorization. Reports and dashboards can be customized and shared easily within the organization.
Data Limits and Support
- The free Core plan includes up to 500,000 actions per month, 14-month data retention, and support through automated onboarding, community forums, and help center materials. The Enterprise plan offers higher action limits, longer data retention, and dedicated account management and support.
Plans and Pricing
Piwik PRO offers two main plans:
- Core Plan: A free plan with up to 500,000 actions per month, 14-month data retention, and basic support.
- Enterprise Plan: A custom plan with higher action limits, longer data retention, dedicated support, and additional features such as a Customer Data Platform.
In summary, Piwik PRO is a powerful analytics solution that combines robust data collection and analysis capabilities with stringent privacy and security measures, making it an ideal choice for businesses seeking to gain deep insights into user behavior while ensuring compliance with global privacy regulations.