Product Overview of Positionly
Positionly is a comprehensive Search Engine Optimization (SEO) monitoring software designed to help users track, evaluate, and improve their website’s SEO performance. Here’s a detailed look at what the product does and its key features.
What Positionly Does
Positionly is tailored to simplify the complex process of SEO monitoring, making it easier for users to check, track, and enhance their website rankings. The software provides actionable insights and tools to attract more traffic from search engines and social networks, helping users stay ahead of their competition.
Key Features and Functionality
SEO Tracking and Monitoring
- Website Rank Tracking: Positionly allows users to monitor their website’s positions for any specified keywords across popular search engines like Google, Yahoo, Bing, and Yandex.
- Daily Position Changes: Users can track daily changes in keyword rankings, enabling them to make timely adjustments to their SEO strategies.
Keyword Management
- Keyword Research, Analysis, and Management: The software facilitates the identification, grouping, importing, testing, and comparison of keywords to optimize search phrase performance. It also provides keyword comparison tools to determine the most effective keywords.
Competitor Analysis
- Competitor Rankings: Positionly enables users to track and analyze their competitors’ website rankings, providing back-to-back comparisons and overlapping keyword breakdowns. This feature helps users stay one step ahead of their competition.
Backlink Tracking
- Inbound Links: The software tracks backlinks to the user’s website, allowing them to control link building efforts and build a healthy backlink profile. This feature is powered by Majestic.
Integration and Reporting
- Google Analytics Integration: Positionly integrates with Google Analytics, condensing all relevant data into a single report. Users can view monthly visits and daily trends against their Positionly keywords.
- Automated Reports: The software generates customizable, branded, and automated reports that can be delivered via email or exported in various formats. These reports help users save time and keep stakeholders informed.
Additional Features
- Notifications: Users receive daily, weekly, or monthly updates directly in their inbox, ensuring they stay informed about their website’s performance without needing to log into the service.
- History and Notes: The software allows users to track the effects of their changes and make intelligent decisions quickly by visualizing the history of keyword changes and user comments.
- Customization and Branding: Positionly offers branding and white labeling options, including custom subdomains and branded reports, to help users represent their business better.
- API and Mobile App: The software provides an API for creating custom extensions or embedding Positionly into other platforms. Additionally, it offers a mobile app for both iOS and Android, allowing users to access and control their data on the go.
User-Friendly Interface
- Dashboard: Positionly features an all-in-one SEO management dashboard that makes it easy to see how sites are performing and understand how keyword changes affect rankings on a daily basis.
In summary, Positionly is a robust SEO monitoring tool that simplifies the process of tracking and improving website rankings. With its extensive range of features, including keyword management, competitor analysis, backlink tracking, and automated reporting, Positionly helps users optimize their SEO strategies efficiently and effectively.