Product Overview of Raven Tools
Raven Tools is a comprehensive, cloud-based platform designed to streamline and enhance digital marketing efforts, particularly focusing on search engine optimization (SEO), social media management, and online advertising campaigns.
What Raven Tools Does
Raven Tools is tailored for SEO experts, marketers, and agencies, providing a unified suite of tools to manage various aspects of digital marketing. It helps users optimize their online presence through detailed audits, keyword research, link building, and campaign management. The platform integrates data from multiple sources, including SEOmoz, Majestic SEO, and SEMRush, to offer actionable insights for improving website performance and online visibility.
Key Features and Functionality
SEO and Site Audits
- Site Auditor: This feature crawls websites in a manner similar to Google, identifying potential issues such as broken links, missing alt text for images, and other architectural problems. It provides in-depth advice on how to fix these issues.
- Keyword Research: Allows users to research keywords, including competition data and long-tail keyword suggestions.
- Backlinks Explorer: Utilizes data from Majestic SEO to analyze backlinks, helping in link building campaigns.
Rank Tracking and Reporting
- Rank Tracker: Tracks keyword rankings across multiple search engines, including Google, Bing, Yahoo, and Baidu. This feature is particularly useful for optimizing for non-Google search engines.
- Reporting Tools: Raven Tools features a powerful WYSIWYG report builder that allows users to create, automate, and store custom reports. These reports can integrate data from Google Analytics, Search Console, Bing Webmaster Tools, and various ad platforms like Google Ads and Facebook Ads. Reports can be scheduled and automated for regular delivery via email or presented as responsive web pages with customizable logos and domains.
Social Media and Content Management
- Social Media Tools: Includes a real-time social stream tool that notifies users about mentions of their brand or keywords on social media platforms like Facebook, Twitter, and YouTube. This enables rapid engagement with social conversations.
- Content Marketing: Allows users to post content to multiple WordPress installations and order content directly from the platform. It also includes content optimization tools to enhance ranking capabilities.
Campaign Management and Analytics
- Campaign Management: Facilitates the creation and management of ad campaigns, including PPC tracking and reporting. It also supports email marketing management, allowing users to track open rates, click rates, and other campaign metrics.
- Search Analytics: Integrates with Google Search Console to provide detailed performance reports, making it easier to spot changes in average keyword positions.
Additional Features
- Competitor Research: Enables users to compare their site with competitors based on metrics such as total backlinks, Moz Domain Authority, PageSpeed, and social shares.
- Semantic Analyzer: Uses IBM Watson technology to analyze competitors’ sites for semantic information, helping to identify relevant keywords.
- Customer Segmentation and Lead Generation: Supports features for customer segmentation and lead generation, enhancing overall marketing strategy.
Pricing and Support
Raven Tools offers a 14-day free trial, with various pricing plans starting at $109 per month for the Start version, $199 per month for the Grow version, $299 per month for the Thrive version, and $479 per month for the Lead version. Support is available via email and training resources.