Product Overview of SessionCam
SessionCam is a sophisticated, enterprise-level website optimization tool designed to provide deep insights into user behavior and enhance the overall user experience on your website. Here’s a detailed look at what SessionCam does and its key features:
What SessionCam Does
SessionCam is a visual web analytics tool that records and replays website activity, allowing businesses to understand how users interact with their site. This tool is crucial for identifying and addressing issues in user experience, improving usability, and optimizing conversion rates.
Key Features and Functionality
Session Replay
SessionCam’s session replay feature chronicles a user’s entire journey on the site, reproducing the online experience in a video format. This allows businesses to watch and analyze how visitors click, scroll, hover, and navigate through different web pages or app screens, including interactions on mobile devices such as pinch, zoom, tap, and swipe actions.
Heat Maps
SessionCam generates four types of heat maps:
- Mouse Movement: Shows aggregated mouse movement across the page.
- Mouse Click: Highlights areas where users click or tap most frequently.
- User Attention: Reveals which areas of the page have been viewed the most by users.
- Scroll Reach: Indicates how far down the page users are willing to scroll.
These heat maps can be compared side-by-side to understand patterns across different customer segments, devices, or campaigns.
Struggle and Error Detection
Using machine-learning algorithms, SessionCam automatically detects where users are struggling on the site. It calculates a Customer Struggle (CS) score for each page, highlighting areas where users encounter the most difficulties. The tool also records and exposes precise error messages users see, prioritizing them based on their impact on user experience.
Form Analytics
SessionCam captures form entry data, helping businesses analyze form drop-off points and understand why users abandon forms. This feature is essential for optimizing form design and improving conversion rates.
Conversion Funnels
The tool allows you to analyze conversion funnels to identify where users drop off during the conversion process. This helps in optimizing the user journey and reducing abandonment rates.
Customer Journey Mapping
SessionCam provides customer journey mapping, showing how users flow through the website outside of predefined funnels. It uses machine learning to identify the most profitable visitor paths to purchase, offering a comprehensive view of user behavior patterns.
Integrations
SessionCam integrates seamlessly with third-party solutions such as Google Tag Manager, Google Analytics, and Google Optimize. These integrations enable the passing of segments created in Analytics to filter heat map, recording, and conversion funnel data, and even allow watching SessionCam recordings directly within the Google Analytics interface.
Security and Privacy
SessionCam is ISO 27001 certified, ensuring robust security measures to protect Personally Identifiable Information (PII) and comply with GDPR regulations. The tool also offers features like data masking and sensitive form field protection to maintain user privacy.
Additional Benefits
- Real-Time Data: SessionCam provides real-time data on visitor behavior, enabling rapid issue resolution and continuous optimization.
- Advanced Filtering: Sessions can be filtered by various criteria such as browser type, device type, entry page, and more, allowing for targeted analysis.
- API and Custom Values: The tool supports API streams to push recorded data in real-time or on a daily basis, and allows custom values to be stored and used for detailed analysis.
By leveraging these features, SessionCam helps organizations visualize user activities, identify and fix usability issues, and ultimately enhance the overall customer experience, leading to improved conversion rates and user satisfaction.