Unbxd Overview
Unbxd, a product of Netcore, is a cutting-edge, AI-powered platform designed to revolutionize digital search and product discovery in the e-commerce sector. Here’s a detailed overview of what Unbxd does and its key features:
What Unbxd Does
Unbxd is a cloud-based e-commerce platform that enhances the shopping experience by providing advanced search, merchandising, and product discovery solutions. It leverages artificial intelligence (AI) and natural language processing (NLP) to deliver highly relevant search results, personalized product recommendations, and intelligent product information management.
Key Features and Functionality
Advanced Search Capabilities
- Natural Language Processing (NLP): Unbxd uses NLP techniques, such as Named Entity Recognition (NER), to decode complex search queries and extract meaningful data from unstructured text. This ensures that search results are highly relevant to the shopper’s intent.
- Measurement Search: This feature standardizes and normalizes measurement symbols and units, allowing for precise range searches and user-defined tolerance levels. For example, it can convert various representations of measurement symbols into a consistent format, enabling shoppers to find products within specific criteria (e.g., a mattress less than 12 inches thick).
- Spellcheck and Synonyms: Unbxd includes spellcheck functionality to display results for the correct query even if the shopper misspells it. It also supports synonyms and abbreviations to avoid zero-result scenarios for similar searched terms.
Personalization
- Dynamic Recommendations: Unbxd adapts product recommendations based on shoppers’ browsing patterns, purchase intent, and affinities. This supports upsells and cross-sells, enhancing the overall shopping experience.
- User Behavior Analysis: The platform analyzes individual customer behavior, including search and browsing history, to deliver personalized search results and product recommendations.
Merchandising Tools
- Easy Campaign Management: Unbxd allows retailers to promote products and run marketing campaigns without requiring developer support. It includes tools for tracking product performance, conducting A/B tests, and creating distinct landing pages to enhance merchandising strategies.
- Omni-channel Support: The platform supports omni-channel use cases where the price and availability of products vary depending on the location. It offers two approaches to handle price and availability information based on the number of regions involved.
Product Information Management
- Automated Rich Content Creation: Unbxd uses AI to create automated rich content and manage product information across multiple e-commerce platforms simultaneously. It extracts meaningful data from product descriptions to create virtual attributes, which function like regular attributes but are not visible in the catalog.
Integration and Security
- API and SDK Integration: Unbxd offers API and SDK-friendly implementation, allowing easy integration into any e-commerce platform within 30 days. It uses 256-bit keys and supports TLS 1.3 for enhanced security.
Engagement and Conversion
- Increased Discoverability: The platform enhances product discoverability by providing a more intuitive and user-friendly search and browsing experience. This leads to higher engagement, conversion rates, and average order value (AOV).
Conclusion
In summary, Unbxd is a comprehensive e-commerce solution that leverages AI and NLP to improve search relevance, personalize the shopping experience, and streamline merchandising and product information management, ultimately driving higher engagement and conversion rates for online retailers.