Wishpond Propel IQ is a comprehensive, all-in-one marketing and sales solution designed to streamline and enhance the marketing efforts of small to medium-sized businesses (SMBs). Here’s an overview of what the product does and its key features:
What Propel IQ Does
Propel IQ is engineered to manage the complete customer life cycle on a single platform, eliminating the need for multiple marketing and sales tools. It integrates Wishpond’s award-winning software with technologies from its recent acquisitions, such as Winback, Viral Loops, and PersistIQ, to provide a unified and powerful marketing solution.Key Features and Functionality
Integrated Marketing Tools
- Lead Generation: Includes tools like landing pages, website popups, forms, contests, and promotions to capture leads effectively.
- Email Marketing and Automation: Enables businesses to keep leads engaged through automated email campaigns and personalized follow-ups.
- SMS Marketing: Leverages SMS marketing from Winback to expand reach and engage audiences further.
- Referral Marketing: Utilizes Viral Loops to launch referral programs and grow sales through customer referrals.
Sales Engagement
- Sales Engagement Software: Integrates PersistIQ’s sales engagement platform to enhance sales effectiveness and efficiency.
- CRM System: Offers a comprehensive Customer Relationship Management (CRM) system to manage customer interactions and data.
Website and Content Management
- Website Builder: Allows businesses to create stunning websites easily, complete with features like online forms, popups, and giveaway tools.
Artificial Intelligence (AI) Technologies
- Generative AI: Incorporates AI technologies to revolutionize marketing approaches, making it easier for SMBs to manage and optimize their marketing efforts.
Customization and Integration
- Customizability: Users can customize their instance with features like custom fields and custom objects.
- Integration with Salesforce.com: Supports bi-directional integration with Salesforce.com, enabling data syncs, activity alerts, campaign triggers, and enhanced reporting.
Onboarding and Support
- Personalized Onboarding: Provides a customized onboarding process that includes a tailored marketing plan and assistance from Wishpond’s team to ensure businesses are set up for success from the beginning.
- Professional Services: Offers access to Wishpond’s expert marketing team for tasks such as graphic design, copywriting, ads management, and search engine optimization (SEO).
Efficiency and Organization
- Appointment Booking Calendar: Includes an intuitive appointment booking calendar to maximize efficiency and streamline operations.
- Role-Based Workflow & Approvals: Allows for role-based permissions to reduce administrative complexity.