AI Driven Sentiment Analysis Workflow for Employee Engagement

Sentiment Analysis for Employee Engagement Surveys

1. Define Objectives

1.1 Identify Key Metrics

Determine the specific metrics to be analyzed, such as employee satisfaction, engagement levels, and areas for improvement.

1.2 Set Goals

Establish clear goals for the sentiment analysis process, such as increasing engagement scores by a specific percentage within a defined timeframe.

2. Data Collection

2.1 Survey Design

Create employee engagement surveys using tools like Google Forms or SurveyMonkey, ensuring questions are open-ended to capture qualitative data.

2.2 Distribute Surveys

Utilize email distribution lists or HR management systems (e.g., BambooHR) to ensure all employees receive the survey.

3. Data Preparation

3.1 Data Cleaning

Review responses for completeness and accuracy, removing any irrelevant or duplicate entries.

3.2 Text Preprocessing

Implement natural language processing (NLP) techniques to preprocess text data, including tokenization, stemming, and removal of stop words.

4. Sentiment Analysis Implementation

4.1 Choose AI Tools

Select appropriate AI-driven tools for sentiment analysis, such as:

• IBM Watson Natural Language Understanding: Analyzes text to extract sentiment, emotion, and keywords.
• Google Cloud Natural Language API: Provides sentiment analysis capabilities with machine learning models.
• MonkeyLearn: A user-friendly platform for custom sentiment analysis models.

4.2 Analyze Sentiment

Utilize the chosen AI tools to analyze the sentiment of employee responses, categorizing them into positive, negative, and neutral sentiments.

5. Reporting and Insights

5.1 Generate Reports

Create comprehensive reports summarizing the sentiment analysis findings, highlighting key trends and insights.

5.2 Visualize Data

Use data visualization tools like Tableau or Power BI to create visual representations of sentiment trends over time.

6. Action Planning

6.1 Identify Areas for Improvement

Based on sentiment analysis results, pinpoint specific areas where employee engagement can be enhanced.

6.2 Develop Action Plans

Collaborate with HR teams to develop actionable strategies aimed at addressing the identified issues.

7. Monitor Progress

7.1 Follow-Up Surveys

Conduct follow-up surveys periodically to assess the effectiveness of implemented strategies and track changes in employee sentiment.

7.2 Continuous Improvement

Utilize ongoing sentiment analysis to continuously refine engagement strategies and improve employee satisfaction.