AI Driven Name Memorability Scoring System for Startups

Name Memorability Scoring System

1. Objective

The objective of the Name Memorability Scoring System is to evaluate and score potential names for startups and entrepreneurial ventures based on their memorability, uniqueness, and marketability using AI-driven tools.

2. Workflow Steps

Step 1: Name Generation

Utilize AI-powered naming tools to generate a list of potential names.

• Example Tools:
  • Namify – Generates unique names based on keywords.
  • BrandBucket – Offers a marketplace of curated brand names.
  • Squadhelp – Crowdsources name ideas from creatives globally.

Step 2: Initial Filtering

Apply filters to remove names that do not meet basic criteria such as length, clarity, and relevance.

• Criteria:
  • Length: Names should ideally be 2-3 syllables.
  • Clarity: Names must be easy to pronounce and spell.
  • Relevance: Names should relate to the business domain.

Step 3: AI-Powered Memorability Scoring

Implement AI algorithms to score the filtered names based on memorability factors.

• Scoring Factors:
  • Phonetic Appeal: How pleasant the name sounds.
  • Uniqueness: Comparison against existing names in the industry.
  • Emotional Resonance: The ability of the name to evoke emotions.
• Example Tools:
  • Namelix – Uses machine learning to suggest names based on user input.
  • Wordoid – Generates made-up words that are catchy and brandable.

Step 4: User Testing

Conduct user testing sessions to gather feedback on the top-scoring names.

• Methods:
  • Surveys: Utilize platforms like SurveyMonkey to collect user opinions.
  • Focus Groups: Organize sessions with target demographics to discuss name perceptions.

Step 5: Final Selection

Analyze the feedback and finalize the name based on user preferences and AI scores.

• Criteria for Final Selection:
  • Overall Score: Aggregate of AI scores and user feedback.
  • Domain Availability: Check for available domain names.
  • Trademark Check: Ensure the name is not trademarked by other entities.

Step 6: Implementation

Once the name is selected, implement it across branding materials and digital platforms.

• Implementation Tools:
  • Canva – For designing logos and branding materials.
  • WordPress – For creating the startup’s website.
  • Hootsuite – For managing social media presence.

3. Conclusion

The Name Memorability Scoring System leverages artificial intelligence to streamline the naming process for startups, ensuring that the selected name is memorable, relevant, and market-ready.