AI Enhanced Virtual Try-On for Sportswear Increasing Engagement

Virtual Try-On Experience for Sportswear

1. Objective

To enhance customer engagement and increase sales through an AI-driven virtual try-on experience for sports apparel and merchandise.

2. Workflow Steps

Step 1: Customer Engagement

Utilize social media and website banners to promote the virtual try-on feature.

Step 2: User Registration

Customers create an account or log in to access the virtual try-on tool.

Step 3: AI-Powered Body Scanning

Implement AI-driven body scanning technology to capture user measurements. Tools such as:

• 3DLOOK: Offers a mobile body scanning solution that captures body measurements using just a smartphone camera.
• Metail: Provides a virtual fitting room experience by generating 3D avatars based on user inputs.

Step 4: Apparel Selection

Customers browse through a catalog of sportswear items. AI algorithms recommend products based on user preferences and previous purchases.

Step 5: Virtual Try-On

Users can virtually try on selected sportswear using augmented reality (AR) technology. Tools such as:

• Zeekit: Allows users to see how clothing fits on their avatars in real-time.
• Snapchat’s AR Try-On: Enables users to overlay sportswear on their image through the app.

Step 6: Feedback Collection

After the virtual try-on, customers can provide feedback on fit and style, which is analyzed using AI to improve product recommendations.

Step 7: Purchase Decision

Customers can add items to their cart and proceed to checkout. AI-driven upselling and cross-selling techniques suggest complementary products.

Step 8: Post-Purchase Engagement

Follow up with customers via email or app notifications to solicit reviews and encourage sharing their virtual try-on experience on social media.

3. Implementation of AI Tools

• Recommendation Engines: Use machine learning algorithms to analyze customer data and suggest personalized products.
• Chatbots: Implement AI chatbots to assist customers during the selection process and answer queries in real-time.
• Analytics Tools: Leverage AI analytics tools to track user engagement, preferences, and feedback to continuously refine the virtual try-on experience.

4. Conclusion

By integrating AI technologies into the virtual try-on experience, sportswear brands can enhance customer satisfaction, reduce return rates, and ultimately drive sales growth.