AI Enhanced Focus Group Transcription and Analysis Workflow Guide

Focus Group Transcription and Analysis Pipeline

1. Preparation Phase

1.1 Define Objectives

Establish clear goals for the focus group session, including key questions to be answered and specific demographic targets.

1.2 Select Participants

Utilize AI-driven tools such as Qualtrics or SurveyMonkey to identify and recruit suitable participants based on predefined criteria.

1.3 Schedule the Session

Coordinate the timing using scheduling software like Calendly or Doodle to ensure maximum attendance.

2. Conducting the Focus Group

2.1 Facilitate Discussion

Utilize a trained moderator to guide the conversation, ensuring all participants have the opportunity to contribute.

2.2 Record the Session

Employ AI transcription tools such as Otter.ai or Rev.ai to capture audio and video of the focus group discussion for accurate transcription.

3. Transcription Phase

3.1 Upload Recordings

Transfer recorded sessions to the selected AI transcription tool for processing.

3.2 AI Transcription

Utilize AI algorithms to convert audio recordings into text. Tools like Sonix or Trint can provide real-time transcription services with high accuracy.

3.3 Review and Edit

Assign team members to review AI-generated transcripts for accuracy, making necessary corrections and annotations to ensure clarity.

4. Analysis Phase

4.1 Data Organization

Organize transcripts into thematic categories using software such as NVivo or Atlas.ti to facilitate analysis.

4.2 Sentiment Analysis

Implement AI-driven sentiment analysis tools like Lexalytics or MonkeyLearn to assess participant sentiments and emotional responses.

4.3 Identify Key Insights

Analyze the organized data to extract actionable insights, trends, and patterns that align with the initial objectives.

5. Reporting Phase

5.1 Compile Findings

Draft a comprehensive report summarizing the insights gained from the focus group, including visual data representations using tools like Tableau or Power BI.

5.2 Present Results

Prepare a presentation for stakeholders, highlighting key findings and recommendations derived from the analysis.

5.3 Gather Feedback

Solicit feedback from stakeholders to refine future focus group processes and improve the overall research methodology.

6. Continuous Improvement

6.1 Evaluate Process

Conduct a post-mortem analysis of the workflow to identify areas for improvement and efficiency gains.

6.2 Update Tools and Techniques

Stay current with advancements in AI transcription and analysis tools to enhance future focus group research.