Real Time Market Research Call Summarization with AI Integration

Real-Time Market Research Call Summarization

1. Preparation Phase

1.1 Define Objectives

Clearly outline the goals of the market research call, including specific topics to be covered and key questions to be addressed.

1.2 Select AI Transcription Tool

Choose an appropriate AI transcription tool based on the requirements of the research. Examples include:

• Otter.ai: Offers real-time transcription and collaboration features.
• Rev.com: Provides high accuracy transcription services with human oversight.
• Sonix: An AI-driven tool known for its speed and ease of use.

2. Execution Phase

2.1 Conduct Market Research Call

Initiate the call with participants, ensuring that the selected AI transcription tool is activated to capture the conversation in real-time.

2.2 Real-Time Transcription

Utilize the AI transcription tool to generate live transcripts. The AI should be set to identify and highlight key phrases and topics as they arise during the conversation.

3. Post-Call Analysis

3.1 Review Transcription

After the call, review the AI-generated transcription for accuracy. Make necessary corrections manually or through the tool’s editing features.

3.2 Summarization Process

Employ AI-driven summarization tools such as:

• Quillbot: For paraphrasing and summarizing key points effectively.
• SummarizeBot: To condense lengthy transcripts into concise summaries.

3.3 Extract Key Insights

Identify and extract critical insights and actionable items from the summarized content. Use AI analytics tools to assist in this process, such as:

• Tableau: For visualizing data trends and insights.
• Google Data Studio: To create interactive reports showcasing findings.

4. Reporting Phase

4.1 Compile Findings

Organize the key insights and summaries into a structured report format, ensuring clarity and coherence.

4.2 Distribute Report

Share the final report with stakeholders, utilizing collaboration tools such as:

• Slack: For quick communication and sharing of documents.
• Microsoft Teams: For comprehensive project collaboration and file sharing.

5. Feedback Loop

5.1 Gather Feedback

Solicit feedback from stakeholders on the report and the transcription process to identify areas for improvement.

5.2 Continuous Improvement

Implement feedback into future market research calls and refine the use of AI tools to enhance efficiency and accuracy.